WLAM 2025: A Month of Impact
5/1/2025Leave a Comment

Photos shared by ˿Ƶ members and chapters using #WLAM2025
April was a clear reminder of the impact landscape architects make every day. From classrooms to city halls, #WLAM2025 showcased the profession’s creativity, advocacy, and service to the public.
Chapter Highlights
˿Ƶ chapters brought landscape architecture to new audiences in diverse and engaging ways:
Iowa – PR Chair Haley Mougin, ˿Ƶ, led a 30-day social media challenge:
“The month started with ˿Ƶ’s five prompts, then shifted to chapter updates, firm sponsor spotlights every other day, and unique posts highlighting advocacy, K–12 outreach, student showcases—and even memes. It’s been a wild ride!”
Idaho-Montana – Celeste Penny, ˿Ƶ, shared:
“We secured proclamations in Boise, Rupert, Butte, and Missoula; installed library displays in three Idaho cities; and hosted a hands-on kids’ workshop where participants built mini parks out of pasta and natural materials. We also encouraged members to contact legislators using easy-to-follow scripts.”
Georgia – Communications Chair Clarence Solodkin, ˿Ƶ, noted:
“We collaborated with nonprofits, residential firms, and commercial practices. Participating organizations shared day-in-the-life snapshots to show what it’s like to work in landscape architecture across different sectors.”
Arizona – Communications Co-Chair Kevin Scholfield, Associate ˿Ƶ, reported:
“We received a proclamation from the Governor, participated in the Palo Verde Bloom Festival, hosted a Sketch Crawl and lecture at ASU, guided landscape tours, joined LAF’s Garden Dialogues, and visited the Arizona-Sonora Desert Museum. A statewide studio takeover filled our social channels with firm voices and projects.”
Boston – Jessalyn Jarest, ˿Ƶ, PLA, shared:
“We held four events, including Earth Day at Boston Green Academy, the AIA/BSA Youth Design Charrette, and ‘Rise Up Boston’ at the Museum of Science. We’ll wrap with a May 1 Industry Night for teens, featuring a panel, campus walk, and career guidance.”
Southern California – The chapter focused on wildfire recovery following the January fires that affected many members. Doug Short, ˿Ƶ, shared:
“We knew right away that this would be a tragedy that would take years to heal. But as landscape professionals, we knew we had an important role to play.”
The chapter formed a Wildfire Task Force and hosted an April 21 webinar with fire resilience expert Douglas Kent, MS, MLA. A follow-up in-person Firescape Education Event for members is planned for June 21.
More WLAM 2025 Highlights
- Chapters in AZ, AR, CO/WY, GA, IA, NY, San Diego, and more led takeovers and public events.
- Earth Day cleanups and K–12 outreach brought landscape architecture into schools, libraries, and museums.
- Chapters like ˿Ƶ Wisconsin spotlighted award-winning projects on social media.
- ˿Ƶ Northern California launched a postcard sketch contest to engage the public.
- Proclamations were secured in Arizona, Boise, across Montana, and in cities throughout Florida.
- Industry partners helped amplify WLAM messaging.
Celebrating Licensure
On April 2, PLA Day highlighted the importance of professional licensure.
˿Ƶ encourages licensed landscape architects to use “PLA” (Professional Landscape Architect) after their name. It’s a clear and consistent way for clients and the public to recognize your credentials.
in your ˿Ƶ member profile today.
Thank you to everyone who helped make WLAM 2025 a meaningful celebration of the profession.